We’re very pleased to share news today that Mike Godwin, General Counsel for the Wikimedia Foundation, has been appointed to the Board of Directors for the Student Press Law Center.

Mike was recognized for his media and internet law expertise in the appointment.  His resumé also includes a post as editor of The Daily Texan, the student newspaper at the University of Texas.

The Student Press Law Center is based in Washington DC.  They provide legal support and advice to student journalists and media outlets, and answer questions and concerns regarding freedom of speech, censorship, and First Amendment issues.  Mike joins other members that represent expertise in journalism, law, education, and non-profit management.

Congratulations, Mike!

Jay Walsh, Communications

We’re extremely pleased to be sharing the news that the 5th annual Wikimedia on-line fundraising campaign in support of Wikipedia and our sister projects has burst past its $6million USD goal.  Today we issued a press release, and later today we should have some further correspondence to share.

We will aslo be rotating the site banners on Wikipedia and the other projects later today to point to a new thank you note from Jimmy Wales.

This is a great day for Wikipedia, and for the more than 125,000 supports of the project.  You’ve helped us raise over $6.2million - and we’re still seeing donations come in.  Thank you for showing extraordinary support, and for helping to sustain and grow Wikipedia.

Happy New Year!  What a great way to kick it off.

Jay Walsh, Communications

There is just no doubt in my mind that Jimmy’s Appeal letter has been the cause of our wonderful, incredible fundraising bump over the last 7 days.  None of us here predicted  such a wonderful response…but when you think about it, it really makes sense.

A few blog posts back, we proved that people do read our site notices…our messages matter.  So is it so hard to imagine these results?

Fundraiser Snapshot 122908

Yeah… I guess it might be hard to imagine.   Those LONG green lines are the donation totals for Jimmy’s Appeal.  It’s roughly 8 times what we had been raising on a daily basis previous to the appeal.

Date    # Donors    $USD
12/23/08    8,192     $283,994.98

12/24/08    6,823     $229,293.59

12/25/08    5,139     $169,109.73

12/26/08    5,995     $213,963.27

12/27/08    5,791     $200,988.24

12/28/08    5,627     $196,524.30

12/29/08    5,850     $207,349.76

Compare those results to the recent weeks (when we were averaging about $30,000 per day), the biggest change is running the Jimmy Appeal at 50% of the time.

Site Notice Frequency 12/20/08 to 12/22/08:

There Need it Meter: 25%
Rely on donations Meter: 25%
Wikipedia is a Non Profit: 25%
Various Quotes:  25%

And from 12/23 to present:

Jimmy Appeal Red Border:  25%
Jimmy Appeal Grey Border:  25%
There Need it Meter: 10%
Rely on donations Meter: 10%
Wikipedia is a Non Profit: 10%
Various Quotes:  20%

Incidentally, how did the grey bordered vs. red bordered vs. quotes and other site notices do?

# donations        sum           average
red border            13,372      $441,163.75     $32.99       25%
grey border          12,215       $419,911.63     $34.38       25%
quotes                     1,560        $59,445.81     $37.69       20%
Helped Meter           963        $35,814.23     $37.19       10%
Need it Meter           927        $32,502.97     $35.06      10%
NonProfit Meter      867        $38,412.25     $44.30      10%

Nope… no doubt.   The Jimmy Appeal was a huge push.

The Appeal really hit the right notes for our community:  direct and honest.  It was straight to the point and forceful.  And it helped our donors understand why we needed the money and what we were going to do with it.

As I write this, we’re at approximately $5,500,000.00 and still going strong toward our $6 million goal.   That’s with over 100,000 donors (many of them new donors) averaging over $30.00 per donation.   That speaks very well for the depth of our donor pool and the future.

Rand Montoya
Head of Community Giving

Today marked the single most active fundraising day since the beginning of our campaign, and maybe in the history of fundraising at Wikimedia. People have come out in great numbers, and with a great total: Over $283K USD was raised in one day, from 8,186 donations!  That’s up from 800 contributions yesterday - or an 892% increase in the number of donations  (see the green spike):

Why the jump? It can very likely be attributed to the intro of our banner inviting users to read a donation appeal letter from founder Jimmy Wales:

This is a tremendous gesture from all the supporters of Wikipedia from around the world. A huge thanks to all of you - here’s to a few more days like today so we can keep pushing for our $6million goal!

Jay Walsh, Communications

Video tutorials are often more beginner-friendly than text based online help pages. Wikimedia is therefore producing a number of videos demonstrating the basics of Wikipedia editing and increasing the public understanding of Wikipedia and Wikimedia.

On 19 November 2008 the shooting of the very first Wikipedia video tutorials took place. They will deal with two very basic questions:

* How do I edit Wikipedia?
* Why does Wikipedia work even though anyone can edit it?

To give you a look behind the scenes we produced a short 3 minute making-of video that can be watched online:

* on Wikimedia Commons (11.7 MB, better quality)
* on Wikimedia Commons (6.2 MB, lower quality)

and also

* on Vimeo
* on blip.tv
* on YouTube

Currently, the two video tutorials are in the process of post-production (assembling the film, adding visual effects etc.) and we hope that they will be online soon.  We’re also working on a portal space where the tutorials will be hosted for the long-term, and of course you’ll be able to find them here on the Wikimedia blog.

Frank Schulenburg
Head of Public Outreach

Today we’re very pleased to announce that Neeru Khosla will be joining the Wikimedia Advisory Board. Neeru is co-founder of CK-12, a non-profit based in Palo Alto, California which is pioneering the concept of “open source textbooks.”

The Advisory Board provides help and advice to the Wikimedia Foundation on a range of topics and issues, predominantly in the education, technology, philanthropic, and legal fields. Neeru will be adding to the broad range of experiences and skills reflected in the Board. Welcome, Neeru!

Jay Walsh, Communications

No, it’s not democracy on wheels… Mobile Asia Congress, or MAC, is the top annual fiesta for the GSM Association in (you guessed it) Asia. GSMA is a global trade group representing more than 750 mobile operators across 218 countries and territories-more than 86% of the world’s mobile phone connections.

I was honored to be invited to speak at a panel at MAC last month in Macau, China. You might be asking yourself why a busy guy like me would sit on a plane for 15 hours, surrounded by screaming babies, to fly half way around the world to talk to executives of the mobile communications industry. Well, it wasn’t for the frequent flier miles (though those were nice too). The Wikimedia Foundation is committed to spreading knowledge to more people in more ways. If you look at how people are connecting with information these days, mobile devices are becoming more and more important. In developing countries, a lack of infrastructure and internet access means mobile devices are sometimes the only way that people can access information online.

My panel was on Monetising the assets of mobile for a new Internet - location, charging and demographics. That may sound strange, seeing as we don’t charge anyone to use or edit Wikipedia or any of our other projects. However, all the terrific content on Wikipedia can add a lot of value to the mobile experience.
*    Imagine GPS-powered software automatically offering up Wikipedia content based on your trip to London or Tokyo
*    Or photo-recognition software providing the Wikipedia article based on your mobile-phone picture at the Golden Gate Bridge.

We’re exploring partnerships with prominent mobile carriers, device makers, application developers, etc., to make these kinds of dynamic experiences a reality. It’s all about giving people the most relevant knowledge, whenever and wherever they need it.

While I was in Asia, I also had the opportunity to visit dedicated Wikipedians in Hong Kong, Macau and Japan. We already have a chapter in Hong Kong, and Macau is on it’s way to forming one. The Japanese Wikipedians are thinking about starting up a chapter and I was able to help them out with some Dos and Dont’s (such as DO buy the Head of Business Development a round of Kirin; DON’T stop at one round). We’re excited to expand the Wikipedia presence in Asia, where it’s growing faster than monkeyweed on Miracle Grow (also known as Japanese knotweed).

It was a lot of fun to meet all the smart, committed people working to make Wikipedia bigger and better. Wikipedia is currently accessible by people in mainland China and it growing at a rapid rate due to all the Chinese speaking contributors from every corner of the world. Japanese Wikipedia is our sixth-biggest language, with more than 540,000 articles. I want to thank all the Wikipedians that took the time to meet with me: Jerry (Hong Kong); Agostinho and Albert (Macau); and, Shun, Kotaro, Kazuhiro, and Tomoaki (Japan).

Also, a special thanks to Simone Craig, Lisa West, Andy McGuire, and everyone at GSMA for making me part of their great event.

Kul Wadhwa, Business Development

This afternoon the Wikimedia Foundation announced that the Internet Watch Foundation has taken Wikipedia off of the United Kingdom internet ‘blacklist.’  We’re very pleased with this development, and happy that editing and viewing in the United Kingdom is returning to normal.

We’d like to thank the thousands of Wikipedia supporters who have spoken out about this situation or taken the time to contact us with their concerns.  We’re thankful as well to the IWF for acting quickly to resolve the block.

—

This weekend has seen quite a bit of coverage of an unfortunate situation for Wikipedia users in the United Kingdom.  The Internet Watch Foundation, a UK-based self-regulatory body, has taken action to block access to specific Wikipedia content in the UK, and in turn has caused a major issue for the UK Wikipedia community.  The censoring has dramatically affected the way UK traffic is handled by Wikipedia, and in short, about 95% of the UK is barred from editing Wikipedia.

This is particularly bad news for the entire Wikipedia project and the millions of users from around the world who visit Wikipedia every day.  On the English Wikipedia alone edits and contributions from the UK account for at least 25% of overall editing activity.

The Wikimedia Foundation has distributed this statement to the press and internally among its global community of volunteers to explain the situation and the reasons behind the blocks in the UK.  We’ve also prepared a series of Questions and Answers.

We are hopeful that discussions with the IWF will continue, and that all actions and measures against Wikipedia in the UK will be suspended.  Please share your support for Wikipedia and let others know how you feel about this situation.

Thanks,

Jay Walsh, Communications

Do people read site notices?

Yes.  Absolutely.  Our users respond to different messages… and we continue to test what messages resonate and drive donations.   Reflect back to my previous post and you’ll see that site notices with the thermometer had much higher click through rates than those without.

We decided that we wanted to test the impact of the meters over a few days (generating several million page views) to see how different notices performed with and without thermometers.  Phase 1a, below, we went down to 3 notices in random cycling.  One had a meter, the other two did not.

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In Phase 1b, we completely reversed the placements of the thermometer from our initial run.  As expected, those with meters had significantly higher clicks and donations.

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Now, over the last few days, we’ve gone with all meters on all notices.  Not only has there been a nice spike in donations, but it seems that people are reading the messages.  In particular, the educational notice, “Wikipedia is a non-profit project” has done significantly better from our initial run.

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We’re now going to focus on improving our conversion rate:  fewer and fewer people are donating after a click-through.  It’s expected as the fundraiser goes on, but we need to find a better way to get people to donate once they’ve shown interest.

Our next steps include testing a new “Learn More” link on all the notices (maybe people need more information before they give) and other Phase 2 notices.   We’re also going to test some different looks and images in an attempt to draw in new and different donors.

-Rand Montoya
Head of Community Giving

Earlier today we announced a wonderful grant from the Stanton Foundation - $890K that will help us fund a team of developers and a project manager to examine and ultimately improve usability for the wiki editing interface for Wikipedia and all of Wikimedia’s projects.  Further - the improvements are going to be available to anyone running the MediaWiki software, which means all wikis can share in the changes.

This is great news for those who may have approached Wikipedia with some trepidation in the past, uncomfortable with the technical demands that basic editing may present.  It’s our hope that with these improvements we’ll be able to attract new people with new information, perspectives, and knowledge into Wikipedia and other collaborative projects.

The first steps will start through the new year, as the team is formed and current usage barriers are examined.  Expect to see changes to the editing interface over the coming months. We’ll be happy to spread the news about the improvements as they become available.

We’ve also put together a basic Q&A for the project.  Please take a look and feel free to add any of your questions or comments below.

Thanks!

Jay Walsh